Beko, FC Barcelona and Unicef introduce 'Eat Like a Pro' to raise awareness about child obesity

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European appliance brand, Beko will aim to combat childhood obesity in association with FC Barcelona and Unicef with the launch of the global campaign ‘Eat Like a Pro’.
As part of the campaign, Beko will raise awareness about the problem of childhood obesity with the aim to raise €1m (approximately $1.21m) for Unicef by encouraging people all over the world to share their healthy eating habits on social media.
Beko, in partnership with Unicef, will further implement a program to improve the eating habits of 600,000 primary school-age children in Latin America.
The initiative is designed to provide support and education on the importance of healthy eating at home and in schools for children’s healthy growth and development.
During the El Clásico match which will take place on May 6, Beko will give up brand visibility on the FC Barcelona players’ sleeve to highlight its healthy eating initiative, Eat Like A Pro.
Source: Beko, FC Barcelona and Unicef introduce 'Eat Like a Pro' to raise awareness about child obesity